What the Connection Economy Means for Hotel Marketing

In today’s competitive hospitality market, it can be difficult to have your brand’s voice heard above the noise. Whether at the property or the chain level, marketing and sales...

Social Media at Cvent

3 Tips to Up Your Hotel’s Social Media Game

Social media can be a fun and effective way to build and expand a loyal customer base for your hotel at little to no cost. But a social media strategy requires more than simply posting your event to Facebook, Twitter, and LinkedIn. Social media platforms offer a lot of technological firepower, but it’s only half


Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

It’s a New Year, and if you’re like me, you’re already regretting that resolution you made in the wee hours of January 1. You know the one I’m talking about. For me, it’s to run that marathon I’ve been talking about for years – and to stop finding new uses for gravy. So allow me


Hotel Checklist

Top 7 LinkedIn Groups All Event Professionals Should Join

Today, there’s a whole world of event resources available online. You can find information on everything from how to negotiate venue rates to ideas for event swag to give away. But one place you might not think about looking for the latest and greatest industry news and tips is LinkedIn, the go-to social network for


Hotel Video Marketing

3 Ways To Add Instagramable Moments To Your Event

In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important. Few event organizers have the resources to jump on every new app that comes out.


Social Media Marketing

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing


10 Ways to Incorporate Social Media into Your Events

You want your attendees actively posting to social media and using the mobile event app. These two besties can do wonders for your event marketing efforts and your onsite attendee engagement! However, finding new and creative ways to incorporate social media into your events can be challenging. As Cvent’s social media manager, I’m constantly researching


Take Your Event Live with Social Media

There is no denying that we live in a technology-dominated world, and, yet, the desire to meet face-to-face continues to prevail. Event producers can merge digital and in-person worlds by live streaming their events with social media. While live streaming isn’t a new concept, the traditional barriers to broadcasting have been torn down with the


Instagram and Snapchat

Instagram vs. Snapchat: The Power of Storytelling

It seems like every time you finally master a social media platform, an update is released or a new network is introduced. Two of the most popular social media providers, especially among millennials, are Instagram and Snapchat. With 80 million Instagram photos shared per day and more than 8 billion Snapchat video views, both networks’


Beyond the Ghost: The Secret to Event Snapchat Success

Snapchat is proving itself as more than a 24-hour content sharing app. What was once seen as a social media platform for kids is now widening its user demographic to older generations. B2B and B2C companies are taking note and leveraging Snapchat to add another level of customer engagement to their marketing arsenals. The same