The Graying and Growing Population and Event Apps

In an Administration on Aging report, The Next Four Decades: The Older Population in the United States 2010 to 2050, the projection is that one in five Americans will...

7 Ways to Stay on Top of Mobile Trends and Technology

I spend a lot of time learning about and discussing how people use technology, especially mobile. Recently, I was having a conversation with a colleague in his late 50s who mentioned being “too old” to understand how to use technology. This was the same conversation I had with a friend in their late 30s who


3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can get in on


Creative Hotel Coffee Breaks

5 Easy Steps to Encourage Meeting Attendees to Use New Apps

If an association’s or company’s demographics fit a tech savvy profile, there it likely isn’t too hard to encourage meeting attendees to use new apps. What if attendees aren’t yet comfortable using mobile apps? I have worked with companies that run the gamut from a high level of comfort to nervousness to go anywhere near